*BEEEEELCH*

I let out a huge burp in the middle of the tiny Japanese bar as I polished off the last of my black sesame amazake.

“Ugh, I think I ate too much. And the amazake was definitely overkill … but … so worth it,” I told my wife.

See … as you may have noticed, I took the day off from daily publishing yesterday.

After 48 consecutive days of emails, I skipped one.

Not by choice, either. I’m literally so swamped with work that I’m gasping for air.

Not the worst problem. Not the best.

So instead of forcing myself to write a quick email I knew I’d be unhappy with, I said “screw it,” went out to dinner with my wife, and enjoyed a nice flight of amazake as dessert.

(Okay, okay, so I wasn’t drunk or even close to it … thus, the subject line is indeed clickbaity. But come on, I couldn’t not do it!)

Now, let’s talk quickly about my obsession with beverages.

I have a thing for weird, wacky, off-the-wall drinks. Mostly non-alcoholic.

Like Vita Malt, an energizing malt beverage that originated in Denmark.

Or atole, a soul-warming corn-based drink enjoyed in Mexico.

Or amazake, a sweet fermented rice drink from Japan, usually consumed as dessert.

I first learned about amazake when I was writing copy for a boutique travel startup.

(One of the cool things about being a copywriter is getting to learn random things about … well, random things!)

So naturally, I’d been wanting to try amazake for ages … and let me tell ya, it lives up to the hype!

At least for me. My wife hated it. Lol.

Anyways.

An amazake tasting experience was a highlight of one of the trips created by the travel company I worked for, so I wrote about it … a lot.

Since amazake is quite an odd beverage, it provided that sense of “uniqueness” so necessary when getting a product to stand out.

And that, friend, is my lesson for today.

Find something weird, unique, or “standout” about the product you’re selling.

Maybe it’s a strange (but delicious) beverage you’ll experience on a trip to Japan.

Or perhaps it’s a rarely-used, exotic ingredient in a supplement to improve your cognition.

Or maybe it’s an odd mechanism that helps you save money faster to pay off debt.

Idk. The possibilities are endless.

(Well … as long as they’re unique!)

More on the blog:

www.stealthiscopy.com/blog

David Patrick