Today, I’m in the high desert of Oregon.

One of my favorite places.

Roaring rivers. Fluffy, low-horizon clouds. A gargantuan blue sky.

But I’m not outside yet. I just picked up a coffee and decided to browse r/Copywriting before my run.

And I came across an … interesting … question.

One that I’ve wondered to myself during many of my failed “business” ventures.

The question was this: Does my business name offend you?

It didn’t.

But it got me thinking.

If you’re a copywriter, but you’re so focused on your business name that you’re asking strangers for approval … you’ve got your priorities outta whack.

No offense to this person. I speak from experience.

For years, I spent time obsessing over my business name, website layout, using “hello” before the @ in my email address …

None of this stuff matters.

I should have been focused on marketing my skills and connecting with other businesses.

And new copywriters are NOTORIOUS for doing this!

Mostly because we, as a group, suffer from varying degrees of imposter syndrome and procrastination.

And I can tell you that I still deal with the worry of “not being good enough.”

The antidote is simple, in my opinion. But it’s not quick.

The formula goes like this:

Exposure + knowledge X experience — friks given.

You expose yourself to new and challenging scenarios in your career (on purpose!)

You gain knowledge along the way by learning from other copywriters who are ahead of you in the game, mostly by studying what they do and taking their courses (which I still do).

You gain experience as a result of time in the industry.

Eventually, you learn how to stop giving a frik what people think.

And I can help you with one of these right now!

You can get a full 20-minute copy critique from me — a copywriter with millions in affiliate sales behind his words — by spending a large sum of money ($250).

But if you can’t afford that, you can steal it from the top of my shiny, bald head instead. Just sign up for my emails at www.stealthiscopy.com and select “STEAL” in my first response email. 

David Patrick