Today’s email is quick, because I’m on vacation and I really want to go to the beach.

So. I had this thought the other day around market awareness.

I used to think that market awareness — that ever-important piece of your copy that addresses the problem side of things for your audience — was fixed.

As in, I had to “figure out” which stage the market I was writing for was in.

But over the last couple of years, I’ve realized that’s not true.

I mean, I guess there might be more people in a “solution aware” stage than an “unaware stage,” depending on the given product.

But really, there are people in EVERY stage of the market … all the time!

People are always moving through market awareness stages.

And you can choose which stage you want to target in your copy.

So don’t stress about “figuring out” which stage your audience is in … and think instead about how you can use copy to target a specific stage of awareness.

Alright. That’s it.

Off to the beach!

www.stealthiscopy.com/blog if you want to read more.

David Patrick