It was cold and foggy this morning while I was taking Aggie for her daily wakeup walk.

This is a really ordinary and boring thing we do every day.

So of course, I’m on the lookout for story ideas.

Aggie’s just finishing up a potty when I lock eyes with the subject of today’s post.

A bumper sticker.

But not just any bumper sticker.

It is, by far, the weirdest and most mortifying bumper sticker I have ever seen.

The sticker is deep blue, with the faint outline of a mountain peppered by a starry sky.

In wispy white lettering, the text of the sticker reads:

✨Don’t take your organs to heaven
Heaven knows we need them here! ✨

“Ummm … what the frik,” I mutter to myself, trying to see if there’s a logo or something that explains the sticker.

No dice.

But I couldn’t stop thinking about it the rest of my walk.

At first I thought it was maybe a religious sticker. Then, I thought maybe it came from a hospital or something. Or like … the Red Cross?

The more I thought about it though, only one thing made sense.

This person who slapped this sticker on their dusty old 2004 Subaru Forester was clearly a deranged organ harvester — living in MY neighborhood — disguised as a good citizen … but ACTUALLY out snapping up people’s organs in the middle of the night.

Lol.

This is the problem with messaging that isn’t clear.

It doesn’t speak to one target market.

You have no idea who it’s coming from or who it’s for.

And you have no idea what it’s asking you to do.

Luckily, I am more than happy to provide all three of these things right now.

First, I am talking to you — a copywriter (or someone interested in copywriting).

Second, this email is coming from me, David Patrick. I write for copywriters who want become better at their craft, earn more money, and grow their career.

And third … I’m going to ask you to do something.

I’m considering launching a brand new resource for “newbie” copywriters who want to learn how to write better copy and raise their status as a copywriter to potential clients.

You can get on the waitlist by signing up for my daily email list. Sign up at www.stealthiscopy.com, then send me an email saying “I’m in” once you’ve confirmed your opt in.

Or, you know, sign up below because you’re not a total nincompoop.

David Patrick