:seethes in copywriter: 

I woke up today (thank god) and did what I always do:

Hit my snooze button 3-4x until I can pry my crusty eyes open to get a look at the latest emails gracing my inbox for the day. 

I do this mostly so I can lay in bed, shirk responsibility, and silently judge subject lines while coming up with new ideas from the rare "good" ones. 

But. (Big butt). 

Today was different.

See ... I have a client who I write emails for on a weekly basis. 

I can write them fairly quickly, but they can be pretty involved. I choose the angle, the links back to their site, the subject line to send with it and a lot more. 

They give my client a great ROAS compared to the time I spend on them.

But today, I noticed something different when I saw the last email I wrote for them hit my inbox.

THEY CHANGED MY GD SUBJECT LINE BEFORE SENDING IT.

Good LORD. 

Like ... why even HIRE a copywriter if you're just gonna go and change their work? And if you had feedback, why not just tell me so I can advise on the change?

Perhaps you've experienced this too. It's infuriating. It can send fire from your fingertips. 

I honestly don't know the solution.

Because even after working with clients for 5 years, this still happens to me.

But I think it's less about my writing ... and more about the length of the relationship (building trust), my desire to test everything (clients should too), and the client's pressure to meet goals.  

And I find this happens even more with pre-profit startup clients who have investors to answer to.

These days, I try not to let it bother me. Sometimes the relationship with the client is more important than being "right" or testing what YOU want. 

Definitely true for "newer" clients ... with some of my more long-term relationships, I push back in situations like this.

Have you ever dealt with a situation like this? Hit reply and let me know. 

David Patrick 

P.S. — I have a VERY small number of hours open for clients this month. Like 6-8 hours. If you're the type of client who can trust a copywriter to just DO THEIR FREAKIN' THING, email me at david@stealthiscopy.com and let me know. I may be able to help.