2 Truths, 1 Lie — Bacon Eating Copywriter Tells All

Today I want to demonstrate something to you.

I’m in Chicago this week, and one of my favorite cafes — Intelligentsia — is mere blocks from my hotel.

So I walked over this morning to grab a (very large) black coffee and people watch.

Then, I sat on the patio and observed 2 of the 3 highly interesting scenarios play out … all within 8 minutes of each other:

First: A 40-something man teetered by wearing a too-small women’s trench coat. There was blood on the shoulder of the coat. I don’t think the blood was his, and he otherwise looked fine.

Second: A businessman caught me off guard by making a loud noise. He was on the phone while exiting the cafe … in quite a hurry … ran into a pole, yelling an expletive.

Third: A man in workout clothes — eating an entire, massive plate of bacon on a ceramic plate (in public, no less!) — casually crossed my field of vision.

So … which one of these didn’t happen?

Well, if you opened this email — and you’ve read this far — it doesn’t matter which one is true. I’ve already demonstrated my idea.

Because in the driver’s seat of today’s email is my little friend, curiosity.

And if used successfully, curiosity can turn even the coldest prospect into a curious Carl.

Now … It goes without saying that whatever you do to build that curiosity should match the market’s level of awareness (“Oh, maybe THAT can fix my problem”) and sophistication (“Wow, I haven’t heard of this secret … maybe it’ll work for me too.”)

I’ll talk more about curiosity later.

For now, see if you can use it for yourself in your next project.

Oh, and #2 was the fake one.

#1 and #3 actually happened.

David Patrick