The real reason why I email (almost) every day
Today’s a sick day.
Not as in “YOOOO DUDE THIS DAY IS RIGHTEOUSLY SICK WITH THE GNAR!”
(Despite how badly my West Coast soul wants to scream that from a mountaintop …)
No, what I mean by sick day is that … Well, I’m bit under the weather today.
Blegh blegh blah blah blah.
But it’s good. Because I want to share something with you.
The real reason that I’m emailing you today (despite being sick) is because if there’s anything I believe to be 100% true as a “creative” type, it’s this:
Consistency trumps proficiency.
Look … I’m a good copywriter.
And I have a constantly growing body of knowledge about copywriting that I love to share.
But I make no reservations about being the #1 best, or the wealthiest, or the most successful … at least by “mainstream” success metrics.
I’ve found a skill (and career) that I love, and I’m building it into a lifestyle that works for me and my goals.
Even now — while I’m still on the journey — it’s better than I ever could have imagined.
But the only reason I’m able to say this is because I show up (nearly) every day to practice my craft …
Whether it’s with this daily email.
Or my day job as a senior copywriter.
Or anything else related to copywriting.
Because in my opinion, the copywriter who can write — and improve that writing — every single day has the ability to be just as successful as the “ace” copywriter who only shows up once a month … or not at all.
All that to say: I don’t believe in natural “giftings.”
And I think if you want to be successful at any creative endeavor, it takes 2 things:
A true affinity for the craft
Showing up every day to work on that craft
For me, this email fulfills both.
And hopefully it inspires a similar perspective for you.
David Patrick
