Now, onto the matter at hand.

What the funk does an easter egg have to do with a newsletter about copywriting?

Well, I’m glad you asked. Because easter eggs are probably my favorite thing in the world.

An easter egg is a (description)

It’s basically a punk-rock version of

The story of the first easter egg goes (story about atari guy)

The reason I love them so much is because if you’re a copywriter, you probably don’t get a lot of recognition for your work.

Most of the work I do I liken to something I call “micro promotions.”

They’re basically small, 150-200 word snippets on listicle pages

They sell millions of dollars for my clients every year.

But I don’t get a slice of the pie.

So, that’s why I love easter eggs.

But …

Even better …

I’ve hidden one on this very page.

Find it — and follow the instructions — and I will reward you with something valuable and free.

But there are a few steps.

Happy hunting.

Hint: Turn up your screen brightness.

😉