If you’re a copywriter — and your boss, client, or coworkers are p*ssing you off — then you need to read this letter.
Hi, I’m David Patrick. 👋
I’m a copywriter. I work mainly in-house, with a few clients on the side.
Usually, it’s great fun. Until it’s not.
Until my boss passes me up for a promotion ...
Until my client asks for a 9pm rewrite …
Until my coworker takes credit from something I wrote …
And after seven years of dutiful service in the marketing and advertising workforce, I think I have an idea of where this might be coming from — and, potentially, how to fix it.
See … I’ve never really been able to place why. But I’ve always felt … different … from other people.
Maybe you’ve felt it too.
From the time I was young, I was making things. Building things. Creating things.
My friends were not like me. And often, alienated me. No problem — more time for me to create. I knew my brain didn’t work like other people’s. So I did what I did best, and continued to make things.
This went on for most of my childhood.
In my late teens, I spent a lot of time working as a freelance creative, making hardly any money. And when I made the jump into marketing — as a copywriter — in my early 20s, I was immediately at odds with “corporate” culture.
I simply didn’t understand the levels of social complexity, hierarchy, and politics that existed in the workplace.
And even as a contractor, I felt like I was missing some piece of the puzzle. In-house, things were far worse.
How did my coworkers so easily form bonds?
Why did some of them get promotions at a faster pace than me?
Why did I always feel out of the loop on nearly everything?
The truth is, copywriters simply aren’t made for the corporate world.
Yet exist in the corporate world we must.
Thing is, our minds think differently. We’re the mavericks and the innovators and the just-right gears of the marketing world that make things move. That draw people in.
We combine creativity with data, and create something entirely new.
Unfortunately, our role doesn’t always come with honors or accolades, despite our impact. I’ve been snubbed. I’ve had others take credit for my work. I’ve watched people gladly smile and accept congratulations … all while digging their foot into my back.
Perhaps our ability to see things differently is why others look down on our role. I doubt our coworkers actually hate any of us — but sometimes it certainly feels that way.
Now. I’d like to tell you that after seven years of corporate life, I have it aaaall figured out.
That the product that I am selling you on lower down on this page for $49 is the cure-all that will make everything better.
But I don’t have all the answers. And this product is not a cure-all.
Instead, it is a collection of things that have helped me guide the “otherness” that seems to plague myself so many of my fellow copywriters and creatives.
It’s a collection of wisdom I’ve learned through clenched fists, slammed doors, and streaming tears.
A salve.
If you’re a copywriter, you know that “making it” in the corporate world — whether with clients or in-house — is not easy.
This product, which I am calling The Official Direct Response Copywriter's Survival Guide (or simply Survival Guide), gives you 21 of the strategies I’ve used to navigate the pain, the second-guessing, the snide remarks and the knives in my back.
Here’s what it looks like:
Perhaps you’ll read this guide, and you’ll simply find comfort in knowing you’re not alone in your struggles.
But my hope for you is greater than that.
I want you to read this guide, and adapt the strategies I’ve found that work best for me in navigating the complexity of the workplace into your own strategies.
Because even if it feels like you have to go it alone in this career, you don’t. Nobody goes it alone.
So let this guide be your helping hand.
Let it point you in the right direction.
Let it sit beside your computer, on your desk, and be a manual you refer to when things inevitably become a challenge.
When you want to throw your fists to the sky … when you want to scream at your boss or your client … when you don’t understand why so-and-so got the promotion over you …
Turn to this guide.
And let it help you move on.
The strategies inside have helped me tremendously. Here are few things that have happened because of them:
I got offered a cushy performance copywriting job (with stock options) nearly sight-unseen, by the founder of a successful e-commerce company. Strategy #2.
I went from writing emails for smaller lists of 1,000s to having my copy get millions of dollars in paid advertising and testing behind it. Without breaking a sweat. Strategy #3.
I discovered a secret "quality” many of the best paying companies are now looking for in their copywriters — and figured out how to build that quality for myself. Strategy #5.
I rose to the top of the applicant pool for an Inc. 5000 fastest growing company — and more importantly, got the job! Even when I had very little real “wins” or controls. Secret #6.
I figured out a way to get hiring managers and recruiters to almost always move me to the next stage in the interview process. Strategy #7.
I learned how to instantly make myself more valuable to my employer by “expanding” my view of the copywriting process. Strategy #8.
I wrote less. And my copy performed better. Strategy #9.
I made incredible friendships with people I would have never expected. Many of which I still hold to this day and are in my network of professionals, who could be connections for future job opps. Strategy #11.
I hate office politics. But the realization I had in strategy #12 made me a lot better at it.
I learned a simple method for writing blazingly fast. So much so that I was able to essentially quadruple my “effective hourly rate” for some forms of deliverables, like emails. Strategy #14.
I got promotions and raises while racking up highly persuasive case studies for future clients and employers. Secret #18.
And so much more.
There you have it. There’s not much more of a case to make for this product.
If you work in-house or with consistent clientele, you’ve struggled to navigate the workplace like I have, and you want a guide to refer to when things get tough, then Survival Guide is for you.
It costs $49. There are no refunds.
Read the guide, adapt the strategies to your own working life, and make them work for you.
Or, stay stuck in the never ending cycle you’re stuck in now, with no way forward in your career.
Choice is yours. I know what I’d do.
— David Patrick
HEADS UP: After purchase, you’ll receive a secure link to the file lasting 24 hours after the first download. If you have any issues, please email me at david @ stealthiscopy.com