How to “psychically” tap into ANY reader’s brain
How big a beer fan are ya?
Well … if you’re anything like my wife’s uncle (and yes, I know I’m writing about him a lot this week lol) then you’re a HUGE fan.
‘Cause he certainly loves beer. And whenever we visit my wife’s family in Australia, he always has me try his home brews.
Ergo, we’ve been drinking a LOT of beer this week.
(And my dreams are lowkey weird because of it.)
But it’s awesome, because being a Portlander means easy access to tons of amazing breweries mere minutes from my apartment.
Now …
One thing I’ve been working on lately is being a better conversationalist. And family in town is the perfect excuse to practice this skill.
But I realized something this week while my wife’s uncle has been here.
I haven’t needed to try and make good conversation, because I’ve been completely and utterly DRUNK the entir—wait.
No, no, that’s not what I meant. Let’s try that line again.
*Ahem.*
I haven’t needed to try to make good conversation, because talking about beer (and drinking it) with my wife’s uncle has been supremely easy.
I’ve been walking into breweries daily with another grown man who immediately loses all faculties and becomes like a kid in a candy shop.
Discussing different malts or hops or styles of beers makes him beam. It’s amazing. And he can just talk and talk and talk about anything beer-related for ages.
(Honestly, I think THIS is what *they* mean by “joining the conversation that’s going on in your prospect’s head.” Also, ew, what a tired trope … yet so true.)
But it makes sense.
Figuring out what people already like — or better yet, what they are already suffering from, and then talking about THAT — lets you almost “psychically” tap into their brain.
And it makes writing copy about 100X easier. Scientifically speaking of course.
Perhaps you want to be able to write copy like that too.
If that’s the case, then getting good at research — reading comments, talking to prospects, interviewing product owners — can help you turn prospects into beer-crazed maniacs who just stumbled into a brewery.
While I don’t have a course on this, I do, indeed, have a daily email where I give insights into these sorts of things.
The advice is free to read but hard to implement. Consider it a placeholder until I finish my first product:
get my daily emails here
David Patrick
