Never Do This To Your Landing Pages

Almost 10 years ago, I got connected with an under the radar, fly-by-night internet marketer.

This guy was regularly pulling in millions each year running Clickbank and other affiliate offers, using just PPC campaigns and email lists.

And the traffic he was buying was mostly going to strange-looking, ugly landing pages.

Naturally, I had to learn what he did — and how he did it — but that’s a story for another time.

What I can talk about now is something he told me during one of our weekly mentoring sessions at a local coffee shop.

I asked him about whether the design of landing pages should look good (based on what the type of offers I had seen in Clickbank.)

And he said to me: “design doesn’t matter.”

Now, this was before I ever started writing copy. But I was still doing a lot of other creative work, so to me, it was pure heresy.

But nearly a decade later and dozens and dozens of successful campaigns later, I think he might have been right.

I just might tweak the idea.

Instead of “design doesn’t matter,” I would say “design should be clear.”

But beyond clear … nothing else is really that important.

I mean … I had my logo designed by an AI logo creator!

And my website is a simple Squarespace website that’s MOSTLY text with a few pictures.

Because a good landing page isn’t flashy. It doesn’t have cool transitions. Or even amazing menu buttons.

It’s just clear.

Heck, copywriter Ian Stanley created an entire training program around Google Docs sales pages.

It’s crazy. But shows the power of being clear in your design.

Get that right … and get your messaging clear too … and you’ll be that much closer to a winning campaign.

For more copywriting stories, go to stealthiscopy.com/blog.

David Patrick